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Experience

HAVAS - New York
Executive Creative Director (2016 - ...)

N/A - New York
Executive Creative Director  (2015 - 16)

BBDO - New York
EVP/Senior Creative Director (2012 -15)

Tribal DDB - Toronto
Creative Director (2010-2012)

JWT - New York
Creative Director (2009-2010)

Wieden + Kennedy - London
Art Director (2007-2009)

AKQA - San Francisco
Senior Motion Designer (2006-2007)

Sid Lee - Montréal
Lead Flash Designer (2003-2006)

My name is Louis-Philippe but everybody calls me LP. Native of Montréal, I’m a creative director focused on ideas that live at the intersection of advertising, innovation and entertainment. I currently reside in Brooklyn with my wife and son.

Over the years, I’ve had the chance to build experiences for some of the world’s most recognized brands such as AT&T, McDonalds, Microsoft, Nike, Diageo, Visa, Nokia, Unilever, Bose, Coca-Cola, Red Bull, Johnson & Johnson and Cirque du Soleil.  

Throughout my career, I’m grateful to have had my work recognized by various industry awards including some listed below.

 

Awards & Recognitions

  • Cannes 2016 - Gold, Silver, Shortlist x 2, AT&T Close To Home
  • Clios 2016 - Gold, Silver, Shortlist x 2, AT&T Close To Home
  • AICP 2016 - Best in Show, AT&T Close To Home
  • D&AD 2016 - 2 x Winner, AT&T Close To Home
  • One Show 2016 - Gold x 3, Silver, AT&T Close To Home
  • LIA 2015 - Gold x 2, AT&T Close To Home
  • Ciclope Festival 2015 - Grand Prix, AT&T Close To Home
  • Webby 2015 - Shortlist x 2, AT&T It’s Our Time
  • Cannes 2014 - Silver, Shortlist x 2, AT&T From One Second...
  • One Show 2014 - Gold, Silver, Merit x 2, AT&T From One...
  • D&AD 2014 - In Book, Digital Film, AT&T From One Second...
  • LIA 2014 - Silver, Branded Content, AT&T From One Second...
  • Clios 2014 - Gold, Bronze, AT&T From One Second to the Next
  • Comm Arts 2014, Campaign
  • Cannes 2013 - Gold, Silver, Bronze x 2,  McDonald's OFYQ
  • One Show Interactive 2013 - Silver, McDonald's OFYQ
  • Webby 2013 - Winner x 3, People's Voice, McDonald's OFYQ
  • Clios 2013 - Bronze, McDonald's OFYQ
  • LIA 2013 - Finalist, McDonald's OFYQ
  • Creativity Best of 2012 - Film, McDonald's OFYQ
  • Ad Age - Campaigns We Loved in 2012, McDonald's OFYQ
  • Fast Company - Best Ads of 2012, McDonald's OFYQ
  • The Globe and Mail - Best Ads of 2012, McDonald's OFYQ
  • Webby 2012 - Honoree, Canadian Tire Christmas Spirit Tree
  • D&AD 2011 -  Digital Advertising, Microsoft BIEB
  • Webby 2011 - Honoree, Microsoft BIEB
  • Cannes 2010 - Bronze, Titanium, Microsoft BIEB
  • One Show 2009 - Gold, Nokia Music Almighty
  • Cannes 2009 - Shortlist, Cyber, Nokia Music Almighty
  • Webbys 2009 - Merit, Nokia Music Almighty
  • One Show 2008 - Silver, Xbox Halo 3
  • Webbys 2008 - Winner, Xbox Halo 3
  • Cannes 2007 - Bronze, Cyber, MGM Grand
  • Cannes 2007 - Shortlist, Cyber, Sprite Sublymonal
  • Cannes 2007 - Shortlist, Cyber, AKQA Woof
  • Webby 2007 - Best Corporate Website, MGM Grand
  • Cannes 2006 - Bronze, Direct, Red Bull Crashed Ice
  • Comm Arts 2006 - Best Integrated Campaign, Saputo
  • Cannes 2004 - Bronze, Cyber, Bell Solo Pixel