Christmas Spirit Tree Case Study
Source – http://vimeo.com/38197607
As Canada's #1 Christmas retailer, Canadian Tire wanted help light up the holiday season and spread Christmas cheer in the minds of consumers. So we created a Christmas tree powered by Christmas spirit.
Using proprietary lighting software and social media monitoring to scour blogs, social networks, and news sites, every time someone in Canada shared a Christmas message online, it made the lights on our tree shine brighter and faster. So as Canada’s Christmas spirit grew stronger and stronger, the lights on the tree shined brighter and brighter.
Awards & Recognitions
2012 Webby Awards - Honoree
CMA Awards - Silver, Bronze
Applied Arts Interactive - Winner x 4
Applied Arts Advertising - Winner x 2
AToMiC Awards - Bronze
Google Creative Sandbox