From One Second to the Next

 
 

Nothing is more important to young adults than their social life. But we wanted teens to understand that while their texts are important, they are not worth a life. Working alongside legendary documentarian Werner Herzog, we created an integrated campaign to convince young adults that their text can wait. The backbone of the project was a 35-minute documentary film called “From One Second to the Next”, showing the devastating aftermath of texting and driving accidents from the perspective of both victims and perpetrators.

The campaign won a slew of industry awards and Variety Magazine called it “one of the most effective public service messages ever.” But more importantly, the film was adopted institutionally and is currently shown in over 47,000 high schools and drivers education programs around the world, enlightening an entire generation of new drivers.

Director: Werner Herzog
 

Awards & Recognitions

Cannes 2014 - Silver, Branded Content
Cannes 2014 - Shortlist, Cyber
Cannes 2014 - Shortlist, Integrated
One Show 2014 - Gold, Branded Content
One Show 2014 - Silver, Long Form
One Show 2014 - Merit, Interactive
One Show 2014 - Merit, Documentary
D&AD 2014 - In Book, Digital Film
LIA 2014 - Silver, Branded Content
Clios 2014 - Gold, Direct
Clios 2014 - Bronze, Branded Content
Comm Arts 2014, Campaign
Radio Mercury Awards 2014 - Integrated Campaign
Most Contagious 2013 - Stories
Creativity Best of 2013 - Film

 

Documentary Film

 
Watch it on Netflix

Watch it on Netflix

 

TV