Kaiser Permanente - Rematch

We are taught to see failure as a state of being that we must avoid. We are afraid of being inadequate, of being an imposter, scared of the pressure, of not living up to expectations we’ve set for ourselves.  But to see failure in these simple, reductive terms of good and bad is to misunderstand its nature. Failure isn’t good. It isn’t bad. It is persistent. It is perspective. It simply, always, is. In this homage to Ingmar Bergman’s film The Seventh Seal, Kaiser Permanente reminds us that this fear is innate.

Director: Nicolas Winding Refn

poster.jpg