Ditch The Norm
Welcome to Generative Creativity
What if a global campaign could keep evolving
after the shoot was over?
For the global launch of Can-Am’s electric motorcycles, one shoot became the starting point for an entire creative world.
Using generative AI, we expanded it with new characters, new stories, and new interpretations for cities around the globe.
Brand Film
Adaptive Executions,
Powered by AI.
The campaign reaches people at key moments in their day, breaking through routine to reignite their energy. Using AI to adapt our assets in real time, we built dynamic executions across DOOH, programmatic TV, and digital: work designed to spark something electric in the middle of the ordinary.
We designed a graphic system built to break from the category and hold up across every touchpoint: photography, retail, merch, OOH, and collateral.
