ECD, Creative Systems.
I've spent over 20 years making advertising, telling stories through whatever the moment made possible: social platforms, documentaries, a transparency tool for a fast food giant.
AI is the newest device on the shelf, not the reason I'm here. I'm not interested in using AI to make more average work, faster. I'm interested in what happens when it becomes part of the creative team, builds ideas that keep going on their own, and turns experiments into real ways of working.
So I make things, build systems, break a few, and stay honest about what still doesn't work.
Building the world's first off-road race for farmers, with AI joining the team as motorsport expert, track designer, and engineer.
For the launch of an electric motorcycle, one shoot became a creative world that generative AI kept expanding on its own, across cities worldwide.
Turning a 75-year-old brand innovation – area codes – to spark a nationwide conversation among multicultural millennials.
Convincing teenagers on TikTok to follow COVID safety measures by tapping into the least expected source: senior citizens.
A mad cooking show hosted by famed chef Matty Matheson teaches people how to make delicious meals on a snowmobile.
A transparency platform that revealed the truth about McDonald's food practices and changed the world’s perception of their food.
A Netflix documentary aimed at discouraging texting and driving, hailed by the New York Times as a ‘new genre: the arthouse public service announcement.’
A dedicated “news team” built within the agency to activate a conversation with IT decision-makers, typically resistant to advertising.
Wiring a Christmas tree to social media so it lit up brighter and faster with every holiday message shared online.
Film remains one of the most engaging ways to make people feel, laugh, and cry. Here’s a selection of long-form videos and TV adverts I’ve made throughout the years.
Latest Work
Ditch The Norm
Welcome to Generative Creativity
Over the years, I’ve had the chance to build experiences for some of the world’s most recognized brands, such as AT&T, McDonald's, Microsoft, Nike, Diageo, Samsung, Visa, Unilever, Bose, Coca-Cola, Red Bull, Johnson & Johnson, and Cirque du Soleil.
The landscape of platforms, media, and how we engage and inform ourselves is in constant flux. This is why, now more than ever, creativity lies at the heart of our ability to redefine how we can engage and hold the precious attention of our audiences.
If you would like to discuss any of it, please send me a note at info@lptremblay.com
Awards & Recognitions
Cannes - Titanium x 1, Gold x 2, Silver x 3, Bronze x 6
One Show - Gold x 5, Silver x 4
D&AD - 4 x Winner
Clios - Gold x 2, Silver, Bronze x 2
AICP - Best in Show
LIA - Gold x 2, Silver
Webby - 5 x Winner, 5 x Honoree, People's Voice
Comm Arts - Best Campaign x 2
Creativity - Best of Year
Ad Age - Campaigns We Loved
Fast Company - Best Ads of Year
My work was featured in several news outlets such as The New York Times, RollingStone, Variety, Fast Company, CNN, NBC, ABC, Fox…